Brand & Graphic Design by Emily Hendricks

My specialty is your brand.
Illustration of a bee with detailed wings, body, and antennae in light brown color. Graphic design by Sondery Studio.

At Sondery Studio, I craft intentional brands and design projects for small businesses and DMOs that highlight the meaning and purpose of their business values and help them feel confident in all aspects of their brand.

Does it feel like there is a gap between how you see your brand potential and how your business is currently being portrayed? My goal is to lessen that gap by working backward from magic. What is your ideal brand? How do you want your clients or visitors to feel when they interact with your brand or marketing materials? Do your clients seem confused about your offerings? Where are you now, and where do you want to be? Let’s start there. 

Ready to feel confident and excited about your brand and marketing materials? 

Let’s get brewing.

Photo of a cardboard fox assembled that was designed by Sondery Studio

Let’s Brew Some

Brand Magic

Let’s work together.



  • You are in it. You feel it. You see the gap between where your brand is and what you want it to be. You know the power of a strong brand and are ready to partner with a designer to build a new brand for your company. I will meet you where you are in your brand-building process by starting with a brand audit or by scheduling a brand strategy workshop and getting your new brand brewing! 

    • New Brand & Rebrand Packages

    • Brand Growth

    • Destination Branding

    • Brand Architecture

    • Consulting and Brand Audits

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  • Print is not and will not be dead anytime soon! While I appreciate and respect digital design, my expertise lies in print design, and your business’s ability to physically interact with people lies within print design. Don’t let these projects be boring, as it is an important opportunity to differentiate your business and capitalize on a non-digital interaction with your potential clients. Let’s get your brand off the screen and in people’s hands.

    • Conference or trade show booths

    • Destination visitor guides

    • Destination maps

    • Printed handouts and marketing materials

    • Event design (branding, printed and digital materials, and on-site direction)

    • Swag and merch design

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  • As a small team, you may not be able to have an in-house design employee or be able to have an agency on call to fulfill the design projects that is within budget. Keep your brand fresh and consistent by keeping a designer (that’s me!) on hand who knows your brand and has a deep well of skills and resources to fulfill your creative needs. 

    • Graphic Design Retainer

    • On-call Creative

    • Consulting or Strategy Sessions

    Learn More

Kind words ❤️

Hello & Welcome.

I’m Emily!

I’m a graphic designer and brand builder with over 15 years of experience. After working in the print industry and managing wildly creative projects, I was introduced to the tourism industry while serving as the in-house creative for Visit Saint Paul. During my five years there, I focused on graphic design, as well as capturing photos and videos, and was honored to receive Destination International’s 30 Under 30 recognition in 2017. My most recent role in the tourism industry was as the Creative Director at Zartico, where I built and maintained brand consistency while handling all the day-to-day design work.

From day-to-day design execution to high-level brand strategy—I truly enjoy bringing a full and purposeful brand to life through every touchpoint of a business or destination.

As a designer and brand builder, I constantly ask the question “Why?” and strive to answer it in every brand decision I make. Design is intentional, and I believe every aspect of a brand should be intentional as well. I thrive in the messy middle—taking differing thoughts and opinions about a brand, project, or event and shaping them into a successful execution.

Photo of a mountain range reflected in the water in Alaska by Sondery Studio
A blank white sheet of paper.
Drawing of a mug with "Best Mommy Ever" written on the side that was drawn by Emily Hendrick's daughter

Brand Design •

Web Design •

Event Design •

Brand Design • Web Design • Event Design •

Aerial photo of the shoreline of a lake with woods and cabins within view
Salmon Swimming in Alaskan Creek by Sondery Studio

Let’s Get Brewing.

Coffee beverages made by Cafe Astoria - photo by Sondery Studio
Saint Paul, Minnesota skyline viewed by drone at sunset and photographed by Sondery Studio
A monarch butterfly with orange and black wings perched on a small orange flower surrounded by green leaves. Photo by Sondery Studio.