Tourism Design & Creative Support

Your creative partner who actually gets it, with a tourism background, a broad design skillset, and a deep love for making places feel worth the trip.

Destinations have a unique design challenge. You're not just selling a product, you're selling an experience, a feeling, a reason to show up. I know that world from the inside, having spent years as the creative behind Visit Saint Paul and Zartico. Whether you need a visitor guide that actually gets picked up, a map people keep, or a brand that makes your destination feel like a must-visit, I bring the experience and the range to make it happen.

Let's Connect
Let's Connect 
Destination Maps
Saint Paul tourism booth at the Minnesota State Fair with a large cityscape backdrop, a red and white info desk, and brochures about Saint Paul, Minnesota. Graphic design by Sondery Studio.
A two-page itinerary or planner with scheduled activities, notes section, tips, and specific session titles including dinner and afternoon breakouts. Graphic design by Sondery Studio.
White fox-shaped cardboard or paper lantern with cut-out eyes and nose, sitting on a base with a blue logo. Graphic design by Sondery Studio.
Booklet titled 'ZARTICON' featuring a city skyline at sunset on the cover, with the location Charlotte, N.C., and the date May 2024. Graphic design by Sondery Studio.
A calendar page for November 2018 with a top section featuring a portrait of Mayor Melvin Carter, images of Saint Paul landmarks, and a quote about the city, along with hashtags and website information. Graphic design by Sondery Studio. 
Custom event signage
SWAG
printed handouts

Let's brew some brand magic

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Let's brew some brand magic 〰️

A vibrant collage of Saint Paul, Minneapolis, and Bloomington featuring the city's skyline with various landmarks, bridges, and activities depicted in a colorful, artistic style. Graphic design by Sondery Studio.

Ways to Work Together

Travel Guides

We offer and focus on a reimagined Visitor Guide designed for smaller towns that can’t rely on advertisers. This high-quality, budget-friendly publication features a curated selection of must-see experiences, with a focus on inspiration over listings. Think of it as a destination-driven magazine that captivates visitors and showcases the heart of your town.

DMO / Tourism-Specific Graphic Design Projects

My tourism career started as an in-house designer, photographer, and videographer for Visit Saint Paul for 5 years, giving me a unique perspective on the creative needs of a destination marketing organization.

Here are some example projects we could tackle together:

  • Annual reports

  • Board reports

  • Destination maps

    • Well-designed map for your guide or to use as a pad of pull-off maps for your partners 

  • Agendas or workbooks for meetings

  • Wedding planner guides

  • Meeting planner guides

  • Membership kit

  • Media kit

  • Vinyl stickers for partners

Swag & Marketing Materials

Everyone loves some good, high-quality swag. Change up your swag game by creating swag that people won’t want to throw away but stays within your budget.

Have an idea of something you want to create? Let’s do it!

  • Brochures or handouts

  • Postcards

  • Greeting cards

  • Stickers

  • Flyer/posters

  • Swag

  • Non-print focused marketing materials can be included in here too 😊

Event Branding & Design

Event design and branding bring a unique challenge of mixing digital and print projects while sticking to a budget and a strict timeline. Building your event brand with the end goals in mind makes production and sticking within budget much easier. Let’s create a beautiful and memorable event for your attendees!

  • Conference sponsor booths and event kits

  • Agendas or workbooks 

  • Lanyard and badges

  • Custom 3D cardboard sculptures

  • Photo backdrops and props

  • Signage

  • Stage design

  • Vinyl window clings

  • Swag

Let’s Chat.