Work backward from magic

Brand Building

New logos, rebrands, or brand strategy

You know what the magic is. You have a big idea of how you want to feel about your brand and how you want others to feel when they see this brand… So how do you get there? How do you get from where you are now to where you want to go? 

My process of brand building starts with defining and understanding your core values. Your differentiation lies within your values and truly understanding why you are working in the industry and business you are in.

Logos are meant to represent your values and what you represent or bring to the world, not to be an exact representation of what you do. Your brand is also meant to have space for you to grow and evolve. 

If you are ready to dive into your brand and feel confident in getting your business in front of new customers or to create some pride in your destination, let’s connect!

Text saying 'Visit Proctor, MN' in decorative font and blue shades.
Visit Proctor, Minnesota tagline with a circular compass and map outline of Minnesota. Graphic design by Sondery Studio.
A text-based image with the words 'Go from this...' at the top and 'to this...' at the bottom, with an arrow pointing downward between the phrases.

Freshly Brewed Logos

Let's brew some brand magic

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Let's brew some brand magic 〰️

A stylized, abstract logo of a kingfisher bird in teal and orange, with the word "kingfisher" written below in black serif font. Graphic design by Sondery Studio.

"Tying creative design with a business strategy is key to being successful. Emily brought our ideas and goals to life with her creativity and passion for our logo, website, and all business materials. Kingfisher went from an idea to a full-on company brand within weeks. Emily hit all deadlines, had us think differently about our company goal, and blew us away with her design. I've worked with her on several projects and would recommend her to anyone looking to tell their story in a more creative way that resonates with your audience."

-Ted Sullivan, Co-founder of kingfisher

Dark blue abstract background with irregular, thin light blue lines creating a web-like pattern. Graphic design by Sondery Studio.
A laptop displaying a website for a strategic agency focused on the tourism industry, with the headline 'So, what now?' and images of a lake and trees. Graphic design by Sondery Studio.
Black vertical banner with the text 'Kingfisher' in white and a white kingfisher bird logo at the bottom. Graphic design by Sondery Studio.
A white notepad with a blue and black pen resting on it, featuring a logo in the top left corner that reads 'Kingfisher' with a stylized kingfisher bird. Graphic design by Sondery Studio.
Underwater scene with small fish swimming above green seaweed or coral, blue water background. Photo by Sondery Studio.

Ways to Work Together

Branding Packages

A brand is more than your logo… but your logo is a big part of your company. If you want to build (or rebuild) your brand on solid a foundation, this is where you can start.

  • Build a brand from scratch

  • Rebrand

  • Personal Branding

  • Destination and Tourism Branding


Brand Growth

Love your logo but need support building more brand assets? Let’s do a brand audit and see what we can do to build you a strong collection of brand assets to stay consistent across all platforms and campaigns.


Brand Architecture & Consulting

So many design packages talk a lot about deliverables, but what if you aren’t quite there yet? You may be feeling very unsure about where even to start when it comes to building a brand. Let’s start with a working session. You will leave this session with some direction on current branding, know what opportunities there are to execute an even better experience, and feel like the gap between reality and your vision is starting to decrease.

Let’s Chat.